Blog
Representation in Marketing Is Timeless but Data Shows Evolving Audiences Make It Key
Representation in marketing has always been important, but in today’s increasingly diverse world, it’s now more crucial than ever. This article highlights key data and insights showing why inclusive representation is crucial for reaching evolving audiences and driving brand success.
Showing Multiple Dimensions of Diversity Leads to The Most Effective Marketing
Studies show that inclusive marketing is more effective. But are we embracing true diversity in advertising or just ticking boxes? Read our post to learn how a multi-dimensional approach to diversity leads to the most effective marketing.
Marketers Ask, Research Answers How To Achieve Authentic Diversity in Advertising
When is diverse representation in marketing done right? Marketers often ask this question. Well, there is no definitive answer. It is a strategic decision, but like any other marketing decision, it should be informed by facts. Here are a few data points to consider
Inclusive brands do well, even in a polarised climate
Some marketers worry about political controversy from diverse and inclusive campaigns. Evidence indicates otherwise. In fact inclusive brands are loved on either side of the political spectrum.
Marketers suffer needlessly from gerontophobia*
Marketers have a conundrum on their hands: above 45 have the largest purchasing power, but marketers believe that "aspirational" equals "young". This article shows that portraying older people does not contradict aspirational advertising.