No-Kno offers fact-driven advisory services. Our services include custom research, consulting, keynotes and training.

Inspiration and Training

Keynote: Beyond Assumptions

Keynote presentation "Beyond Assumptions: Answers from Research on Representation in Marketing," dives into both quantitative and qualitative research. It covers the effectiveness of diverse representation, evolving consumer perceptions, and best practices, and the role of inclusive brands in a polarised market.

Training: Authentic Representation in Advertising

This training session addresses the challenge of making representation in advertising feel genuine rather than a checkbox exercise. We equip creative professionals with the insights and tools needed to create advertising that authentically represents target audiences.

Custom Research

Data Analytics And Qualitative Research

We apply data science and data visualization to assess the effectiveness of inclusive marketing.

We also conduct in-depth interviews and focus groups to understand customer needs related to representation in marketing.

For example, in collaboration with FutureKind, we researched the consumer behavior of a new generation of Belgian and Dutch Muslims. This study explored how these consumers balance halal principles with choices in fashion, travel, and finance, providing valuable insights for brands targeting this demographic.