No-Kno offers fact-driven advisory services to enhance your brand’s inclusive marketing. Our services include custom research, consulting, keynotes and training.
Inspiration and Training
Keynote: Beyond Assumptions
Keynote presentation "Beyond Assumptions: Answers from Research on Diversity in Marketing," dives into both quantitative and qualitative research. It covers the effectiveness of diverse representation, evolving consumer perceptions, best practices, and the role of inclusive brands in a polarised market.
Training: Authentic Diversity in Advertising
This training session addresses the challenge of making diversity in advertising feel genuine rather than a checkbox exercise. We equip creative professionals with the insights and tools needed to create advertising that authentically represents diversity, moving beyond mere performative inclusion.
Custom Research
Data Analytics And Qualitative Research
We apply data science and data visualization to assess the effectiveness of inclusive marketing.
We also conduct in-depth interviews and focus groups to understand customer needs related to diversity, inclusion, and representation in marketing.
For example, in collaboration with FutureKind, we researched the consumer behavior of a new generation of Belgian and Dutch Muslims. This study explored how these consumers balance halal principles with choices in fashion, travel, and finance, providing valuable insights for brands targeting this demographic.
Consulting
We offer brand strategy to help brands make their marketing communications and employer branding more diverse and inclusive.
We help create business cases and processes for inclusive marketing. We help you develop strategies that integrate diversity into your core marketing and asset production operations.
More specifically we can offer guidance on AI/ML applications in diverse and inclusive marketing, ensuring your technology supports authentic and effective representation.
PIONEERING DIVERSITY ANALYTICS WITH 200,000+ DATA POINTS FROM
