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Inclusive marketing starts with
questioning norms

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Blog
Marketers Fear Change—But They Should Fear Missing Out
24 June 2025
Marketers Fear Change—But They Should Fear Missing Out
24 June 2025

No-Kno tested if ads with age and ethnic representation perform better in Belgium. The result: more clicks, more leads, and a challenge to outdated marketing assumptions.

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24 June 2025
10 inclusive marketing statistics you need to know about
29 October 2024
10 inclusive marketing statistics you need to know about
29 October 2024

We monitor inclusive marketing studies, so you do’t have to. Below, we'll highlight the most essential facts and figures that appeared throughout the past couple of months.

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29 October 2024
Representation in Marketing Is Timeless but Data Shows Evolving Audiences Make It Key
26 September 2024
Representation in Marketing Is Timeless but Data Shows Evolving Audiences Make It Key
26 September 2024

Representation in marketing has always been important, but in today’s increasingly diverse world, it’s now more crucial than ever. This article highlights key data and insights showing why inclusive representation is crucial for reaching evolving audiences and driving brand success.

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26 September 2024
Consumers demand authenticity. Are marketers supplying?
29 August 2024
Consumers demand authenticity. Are marketers supplying?
29 August 2024

Consumers increasingly reject perfection in favor of relatability and authenticity. We explore this cultural shift, comparing brands from the past and present. We highlight the role of authentic and inclusive marketing strategies in connecting with modern audiences and growing your brand.

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29 August 2024
Showing Multiple Dimensions of Diversity Leads to The Most Effective Marketing
8 August 2024
Showing Multiple Dimensions of Diversity Leads to The Most Effective Marketing
8 August 2024

Studies show that inclusive marketing is more effective. But are we embracing true diversity in advertising or just ticking boxes? Read our post to learn how a multi-dimensional approach to diversity leads to the most effective marketing.

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8 August 2024
How Age And Gender Representation Can Boost CTR In A Post-Aspirational World
16 May 2024
How Age And Gender Representation Can Boost CTR In A Post-Aspirational World
16 May 2024

Advertisers tend to use young, female models to attract all audiences. Research suggests this may be misguided. Showing “people like me” can boost CTR significantly.

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16 May 2024