No-Kno's granular measurement across markets and touch points, considering content topics and performance data, provides a deep understanding of where a brand excels and where it can improve its diverse representation in marketing.
Sector insights
A study of 8000 TV, internet, and print advertisements shows that people over 45 are underrepresented, particularly women.
Channel insights
Marketers and agencies often focus on casting. However, media buying can dramatically shift the diversity the audience sees.
Competitor insights
Futurekind and No-Kno collaborated on qualitative research about the New Muslim Consumer in the Benelux.
Combining qualitative research and No-Kno’s diversity analytics, we proved the link between diverse representation and brand preference for fashion brands.
Channel insights
In the analysis of a brand's assets age-diverse casting is evident. On the other hand, the Meta ads of the brand are much less diverse and convey a stereotypical picture of a brand for young people.
Content insights
An analysis of the content marketing of a brand shows ethnically diverse portrayal in the category Sports and hardly any diversity in the category Culture.
PIONEERING DIVERSITY ANALYTICS WITH 200,000+ DATA POINTS FROM
Insights into stereotypes in media
The analysis of the Health section of a news publisher shows that they rely heavily on male health experts.
Compliance
The age requirements for models in alcohol ads are being pre-checked before the ads are published to be compliant with Dutch regulations.
