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A data-driven solution to help Marketing Executives manage diversity and inclusion in their marketing campaigns

Woman in colorful clothes laughing, Photo by Laura D. Vargas - Unsplash

Why No-kno


Brands damage their reputation and lose revenue by not being inclusive in their advertising.
But marketing executives have no way of knowing how diverse or inclusive their ads are.


  • Minority groups represent significant buying power
  • Consumers are more likely to consider a product after seeing an ad they think is diverse or inclusive
  • A lack of representation causes brands to lose consideration
  • Employer brands suffers from a lack of diversity
  • And it is just the right thing to do

No-Kno Platform


Our data-driven solution allows marketing executives to track, manage and report the DE&I performance of their campaigns


After we connect your ad accounts to the No-Kno platform, it continuously scans your creative assets with state-of-the-art image analysis to gather demographic and behavioral patterns. This reveals the diversity of the people portrayed in the ads, in addition to potential stereotypical elements.

Benefits

  • Get visibility
    Get visibility on the D&I performance of all your creative assets, across markets, and across channels. Benchmark against competitors.
  • Have a dialogue about facts and objectives
    Setting objectives per brand and per region, allows for a fact-based discussion about D&I in your campaigns.
  • Report objective metrics
    Have objective performance metrics for D&I in marketing to report to stakeholders and in annual reports.

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