A data-driven solution to help Marketing Executives manage diversity and inclusion in their marketing campaigns
Why No-kno
Brands damage their reputation and lose revenue by not being inclusive in their advertising.
But marketing executives have no way of knowing how diverse or inclusive their ads are.
- Minority groups represent significant buying power
- Consumers are more likely to consider a product after seeing an ad they think is diverse or inclusive
- A lack of representation causes brands to lose consideration
- Employer brands suffers from a lack of diversity
- And it is just the right thing to do
No-Kno Platform
Our data-driven solution allows marketing executives to track, manage and report the DE&I performance of their campaigns
After we connect your ad accounts to the No-Kno platform, it continuously scans your creative assets with state-of-the-art image analysis to gather demographic and behavioral patterns. This reveals the diversity of the people portrayed in the ads, in addition to potential stereotypical elements.
Benefits
- Get visibility
Get visibility on the D&I performance of all your creative assets, across markets, and across channels. Benchmark against competitors. - Have a dialogue about facts and objectives
Setting objectives per brand and per region, allows for a fact-based discussion about D&I in your campaigns. - Report objective metrics
Have objective performance metrics for D&I in marketing to report to stakeholders and in annual reports.
Get in touch
About No-Kno
No-Kno (pronounce No-No as in Not-Knowing) is a data-driven solution to help Marketing Executives manage diversity in their marketing campaigns by analyzing creative assets at scale with machine learning.
There is a lot of good intention surrounding Diversity and Inclusion in the marketing industry, but there is a lack of data-driven measurement. That was the motivation behind the No-Kno platform, which is led by Johan van Mol – former Chief Strategy Officer Benelux at creative agency Wunderman Thompson.
Address
No-Kno
Capeton bv
BE0808.799.262
Marie-Joselaan 59
2600 Berchem
Belgium
No-Kno is a trademark of Capeton bv