Why No-Kno

Marketing tracks everything—except one of its most powerful performance drivers: who we show in our ads.

Accurate representation dramatically improves how people relate to your brand—and how campaigns perform. Yet many campaigns still use outdated ideas about who to show and how, instead of using data.

No-Kno uncovers this blind spot. Our AI-powered platform analyzes your ads and content at scale, and compares the people depicted in them to your actual audience demographics. This informs casting, creative, and media decisions, so your campaigns connect with who they’re really for.

Representation Analytics Platform

The No-Kno Representation Analytics platform scans all your communication channels, providing a dashboard that offers insights into how well you represent your target audience.

The platform consists of two modules:

Audience model: create an audience model based on geographic, demographic, job and professional criteria.
Asset scan: scans who you show in your marketing assets at scale:
- Automated ingestion of images, videos, social media posts, emails, websites, etc
- Image, video, and language analysis utilising a ML/AI and human-in-the-loop workflow
- Insights into representation gaps, audience demographics, consistency and competitive positioning.