No-Kno is a data-driven solution to help Marketing Executives manage diversity and inclusion in their marketing campaigns
A data-driven solution to help Marketing Executives manage diversity and inclusion in their marketing campaigns
Brands damage their reputation and lose revenue by not being inclusive in their advertising. But marketing executives have no way of knowing how diverse or inclusive their ads are.
Minority groups represent significant buying power
Consumers are more likely to consider a product after seeing an ad they think is diverse or inclusive
A lack of representation causes brands to lose consideration
Employer brands suffers from a lack of diversity
And it is just the right thing to do
Our data-driven solution allows marketing executives to track, manage and report the DE&I performance of their campaigns
After we connect your ad accounts to the No-Kno platform, it continuously scans your creative assets with state-of-the-art image analysis to gather demographic and behavioral patterns. This reveals the diversity of the people portrayed in the ads, in addition to potential stereotypical elements.
Get visibility Get visibility on the D&I performance of all your creative assets, across markets, and across channels. Benchmark against competitors.
Have a dialogue about facts and objectives Setting objectives per brand and per region, allows for a fact-based discussion about D&I in your campaigns.
Report objective metrics Have objective performance metrics for D&I in marketing to report to stakeholders and in annual reports.
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No-Kno (pronounce No-No as in Not-Knowing) is a data-driven solution to help Marketing Executives manage diversity in their marketing campaigns by analyzing creative assets at scale with machine learning.
There is a lot of good intention surrounding Diversity and Inclusion in the marketing industry, but there is a lack of data-driven measurement. That was the motivation behind the No-Kno platform, which is led by Johan van Mol – former Chief Strategy Officer Benelux at creative agency Wunderman Thompson.
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