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A data-driven solution to help marketing executives manage diversity and inclusion in their marketing campaigns

Woman in colorful clothes laughing, Photo by Laura D. Vargas - Unsplash

Why No-kno

Brands damage their reputation and lose revenue by not being inclusive in their advertising. But most marketeers don’t have data on how diverse or inclusive their ads objectively are.

  • Migration and aging are causing our demographics to change rapidly. Marketing communication should reflect that.
  • Minority groups represent significant buying power
  • Consumers are more likely to consider a product after seeing an ad they think is diverse or inclusive
  • Employer brands that lack diversity are less attractive in the war for talent
  • Next to the business benefits, it is the right thing to do

No-Kno Platform

Our data-driven solution allows marketing executives to track, manage and report the D&I performance of their campaigns

After we connect your ad accounts and owned media to the No-Kno platform, it continuously scans your creative assets. With state-of-the-art image analysis we analyze demographic and behavioral patterns. This reveals the diversity of the people represented in the ads, in addition to potential stereotypical elements.

Chart of 3 components of the Nokno platform: connectors, asset analysis and Nokno dashboard


Get visibility

Get visibility on the D&I performance of all your creative assets, across markets, and across paid and owned channels.


Benchmark against competitors.

Have a dialogue about facts and objectives

Setting objectives per brand and per region, allows for a fact-based discussion about D&I in your campaigns.

Report objective metrics

Have objective performance metrics for D&I in marketing to report to your board, stakeholders and in ESG reports.

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