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Insights From One Year Of Diversity Analytics
After examining a year's worth of diversity analytics and over 200,000 data points, we've uncovered three compelling trends that illustrate why good intentions aren't enough for effective diversity in advertising. Without objective diversity metrics, marketers risk overlooking crucial insights and audience perceptions, rendering their diversity initiatives less effective.
Marketers Ask, Research Answers How To Achieve Authentic Diversity in Advertising
When is diverse representation in marketing done right? Marketers often ask this question. Well, there is no definitive answer. It is a strategic decision, but like any other marketing decision, it should be informed by facts. Here are a few data points to consider
Marketers suffer needlessly from gerontophobia*
Marketers have a conundrum on their hands: above 45 have the largest purchasing power, but marketers believe that "aspirational" equals "young". This article shows that portraying older people does not contradict aspirational advertising.