No-Kno's Diversity Analytics platform scans a brand's ads, videos and social media content at scale with AI/ML technology and offers insights into opportunities for more inclusive marketing and more brand relevance.
No-Kno Diversity Analytics Platform Modules
The No-Kno Diversity Analytics platform continuously scans all your communication channels, providing a dashboard that offers insights into how well you represent your target audience and avoid unintended stereotypes.
Connectors
Paid Media
Social Media
Website content
Email
TV
Print
Analysis pipeline
Image, Video and language analysis
using ML/AI
human-in-the-loop
Dashboard
Insights into diverse representation:
Age
Gender
Disability
Stereotypes
Disability
No-Kno Analytics Features
Measure
Map representation of age, gender, ethnicity, and intersections thereof, disability.
Compare
Compare diversity of brands, channels, timeframes, campaigns, markets, content topics, roles
Compare diversity in casting versus delivered impressions
Benchmark
Benchmark against demographics
Benchmark against competitors or industry
PIONEERING DIVERSITY ANALYTICS WITH 200,000+ DATA POINTS FROM
Fact-based inclusive marketing workflow
No-Kno is essential for a data-driven inclusive marketing workflow. Our diversity analytics support every step, from baseline measurement and strategy development to implementation and reporting.