Blog
10 inclusive marketing statistics you need to know about
We monitor inclusive marketing studies, so you do’t have to. Below, we'll highlight the most essential facts and figures that appeared throughout the past couple of months.
Representation in Marketing Is Timeless but Data Shows Evolving Audiences Make It Key
Representation in marketing has always been important, but in today’s increasingly diverse world, it’s now more crucial than ever. This article highlights key data and insights showing why inclusive representation is crucial for reaching evolving audiences and driving brand success.
Consumers demand authenticity. Are marketers supplying?
Consumers increasingly reject perfection in favor of relatability and authenticity. We explore this cultural shift, comparing brands from the past and present. We highlight the role of authentic and inclusive marketing strategies in connecting with modern audiences and growing your brand.
Showing Multiple Dimensions of Diversity Leads to The Most Effective Marketing
Studies show that inclusive marketing is more effective. But are we embracing true diversity in advertising or just ticking boxes? Read our post to learn how a multi-dimensional approach to diversity leads to the most effective marketing.
How Age And Gender Representation Can Boost CTR In A Post-Aspirational World
Advertisers tend to use young, female models to attract all audiences. Research suggests this may be misguided. Showing “people like me” can boost CTR significantly.
Inclusive brands do well, even in a polarised climate
Some marketers worry about political controversy from diverse and inclusive campaigns. Evidence indicates otherwise. In fact inclusive brands are loved on either side of the political spectrum.