Blog
Consumers demand authenticity. Are marketers supplying?
Consumers increasingly reject perfection in favor of relatability and authenticity. We explore this cultural shift, comparing brands from the past and present. We highlight the role of authentic and inclusive marketing strategies in connecting with modern audiences and growing your brand.
Showing Multiple Dimensions of Diversity Leads to The Most Effective Marketing
Studies show that inclusive marketing is more effective. But are we embracing true diversity in advertising or just ticking boxes? Read our post to learn how a multi-dimensional approach to diversity leads to the most effective marketing.
Insights From One Year Of Diversity Analytics
After examining a year's worth of diversity analytics and over 200,000 data points, we've uncovered three compelling trends that illustrate why good intentions aren't enough for effective diversity in advertising. Without objective diversity metrics, marketers risk overlooking crucial insights and audience perceptions, rendering their diversity initiatives less effective.