Blog
Consumers demand authenticity. Are marketers supplying?
Consumers increasingly reject perfection in favor of relatability and authenticity. We explore this cultural shift, comparing brands from the past and present. We highlight the role of authentic and inclusive marketing strategies in connecting with modern audiences and growing your brand.
Showing Multiple Dimensions of Diversity Leads to The Most Effective Marketing
Studies show that inclusive marketing is more effective. But are we embracing true diversity in advertising or just ticking boxes? Read our post to learn how a multi-dimensional approach to diversity leads to the most effective marketing.
How Age And Gender Representation Can Boost CTR In A Post-Aspirational World
Advertisers tend to use young, female models to attract all audiences. Research suggests this may be misguided. Showing “people like me” can boost CTR significantly.
Marketers Ask, Research Answers How To Achieve Authentic Diversity in Advertising
When is diverse representation in marketing done right? Marketers often ask this question. Well, there is no definitive answer. It is a strategic decision, but like any other marketing decision, it should be informed by facts. Here are a few data points to consider
Inclusive brands do well, even in a polarised climate
Some marketers worry about political controversy from diverse and inclusive campaigns. Evidence indicates otherwise. In fact inclusive brands are loved on either side of the political spectrum.