A diversity analytics solution to help marketers manage diversity and representation in their marketing communications and employer branding
PIONEERING DIVERSITY ANALYTICS WITH 200,000+ DATA POINTS FROM
Why We Need Objective Diversity Analytics
In addition to super-diversity, consumers are becoming more sensitive to representation. To remain relevant and appealing, companies need to reflect society’s diversity in their marketing and employer branding.
Effective representation in marketing requires more than good intentions; it demands precise, objective diversity analytics to thoroughly evaluate and ensure stereotype-free diversity across all marketing touch points.
Diverse demographic groups in Belgium, exemplary for other EU countries
No-Kno Diversity Analytics Platform
The No-Kno Diversity Analytics platform continuously scans all your communication channels, providing a dashboard that offers insights into how well you represent your target audience and avoid unintended stereotypes.
Connectors
Paid Media
Social Media
Website content
Email
TV
Print
Analysis pipeline
Image, Video and language analysis
using ML/AI
human-in-the-loop
Dashboard
Insights into diverse representation:
Age
Gender
Disability
Stereotypes
Disability
Benefits of Objective Diversity Analytics
Beyond gut feelings
Marketing teams may lack diversity. Gut feelings and good intentions will not suffice to create inclusive marketing.
Objectivity
Measuring diversity objectively provides common ground, supports decisions, and facilitates strategy development.
Intersectional perspective
There is often only one dimension of diversity, such as gender or ethnicity. A combination of dimensions is less common.
Consistency
It's common for high visibility campaigns to focus on diversity, but other paid channels and organic social media rarely receive the same scrutiny
Governance
Objective diversity metrics allow for KPI setting, monitoring of local markets, agencies and partners and reporting to stakeholders in ESG or annual reports.
Solutions
Social Scan
Diversity scan of current organic social media images and videos.
- One-off scan of past year
- Report + analyst call
Employer Brand Scan
Diversity scan of your employer branding websites, images and videos. Details per job type or content topic.
- One-off scan of past year
- Report + analyst call
Full Diversity Tracker
Baseline scan and permanent diversity tracker, covering all your media channels, including Above The Line. Multiple brands and countries are possible. All option can be discussed.
- Baseline scan of past year
- Continuous Analytics Dashboard
- Sensemaking workshop
- Quarterly reports + analyst call