Why We Need Objective Diversity Analytics

To remain relevant and appealing, companies need to reflect society’s diversity in their marketing and employer branding.

Brands are missing out if they fail to represent their audiences well. Inclusive advertising boosts short-term sales by 3.46% and long-term performance by 16.26% on average.

Many marketers recognise the importance of correct representation but often lack the data to understand what “good” looks like. That’s where our Diversity Analytics platform comes in.

How diversity analytics help brands grow

Accurately represent the full spectrum of your target audience to increase brand relevance and appeal

Use our granular analytics to identify representation gaps between your marketing assets and your target audiences.

Attract a wider range of top talent by refining employer branding

Benchmark and asses your employer brand communications, to ensure that your brand resonates with candidates from all backgrounds.

Track and govern your DEIB efforts in marketing communications with clear, cost-efficient metrics

Use objective diversity metrics to benchmark, set KPIs, monitor local markets, agencies and partners and report to stakeholders in ESG or annual reports.

No-Kno Diversity Analytics Platform

The No-Kno Marketing Diversity Analytics platform continuously scans all your communication channels, providing a dashboard that offers insights and benchmarks into how well you represent your target audience.