Blog
Showing Multiple Dimensions of Diversity Leads to The Most Effective Marketing
Studies show that inclusive marketing is more effective. But are we embracing true diversity in advertising or just ticking boxes? Read our post to learn how a multi-dimensional approach to diversity leads to the most effective marketing.
How Age And Gender Representation Can Boost CTR In A Post-Aspirational World
Advertisers tend to use young, female models to attract all audiences. Research suggests this may be misguided. Showing “people like me” can boost CTR significantly.