A diversity analytics solution to help marketers manage diversity and representation in their marketing communications and employer branding
PIONEERING DIVERSITY ANALYTICS WITH 200,000+ DATA POINTS FROM
Why No-Kno
Marketing communications shape views and attitudes. By portraying people as positive role models, brands can foster a more inclusive and harmonious society while also achieving greater success.
Maintaining consistent diverse and inclusive portrayals across a brand's numerous markets, and touch points requires an objective, data-driven approach.
No-Kno's diversity analytics enable marketers to manage diverse, stereotype-free depictions in their brand and employer communications effectively, helping brands stay relevant and appealing in an ever more diverse society.
Diversity Analytics Platform
The No-Kno Diversity Analytics platform continuously scans all your communication channels, providing a dashboard that offers insights into how well you represent your target audience and avoid negative stereotypes.
The platform consists of three modules:
Connectors: Ingests images, videos, social media posts, emails, websites, and more
Asset analysis pipeline: image, video, and language analysis utilising a ML/AI and human-in-the-loop workflow
Dashboard: Provides insights into the diversity of people depicted in your marketing assets
Benefits of Objective Diversity Analytics
Beyond gut feelings
Marketing teams may lack diversity. Gut feelings and good intentions will not suffice to create inclusive marketing.
Objectivity
Measuring diversity objectively provides common ground, supports decisions, and facilitates strategy development.
Intersectional perspective
There is often only one dimension of diversity, such as gender or ethnicity. A combination of dimensions is less common.
Consistency
It's common for high visibility campaigns to focus on diversity, but other paid channels and organic social media rarely receive the same scrutiny
Governance
Objective diversity metrics allow for KPI setting, monitoring of local markets, agencies and partners and reporting to stakeholders in ESG or annual reports.