No-Kno is a marketing diversity analytics platform to help marketing and employer brand leaders drive growth.
PIONEERING MARKETING DIVERSITY ANALYTICS WITH 200,000+ DATA POINTS FROM
Why No-Kno
In today’s diverse society, consumers expect to see themselves accurately represented in marketing. Ethnicity, age, gender roles, and family structures are more varied than ever, and people are increasingly sensitive to stereotype-free representation.
To stay relevant, brands must reflect this diversity across all touchpoints. Brands are missing out if they fail to represent their audiences well. Inclusive advertising boosts short-term sales effects by 3.5% and long-term performance by 16.3% on average.
Many marketers recognise the importance of correct representation but often lack the data to understand what “good” looks like. That’s where our Diversity Analytics platform comes in.
Diversity Analytics Platform
The No-Kno Diversity Analytics platform continuously scans all your communication channels, providing a dashboard that offers insights into how well you represent your target audience and avoid negative stereotypes.
The platform consists of three modules:
Connectors: Ingests images, videos, social media posts, emails, websites, and more
Asset analysis pipeline: image, video, and language analysis utilising a ML/AI and human-in-the-loop workflow
Dashboard: Provides insights into representation gaps, audience demographics, consistency and competitive positioning.
