No-Kno is a diversity analytics platform to help marketing and employer brand leaders drive growth.
PIONEERING MARKETING DIVERSITY ANALYTICS WITH 200,000+ DATA POINTS FROM
Why No-Kno
Active age, gender roles, ethnicity and family structures are more varied than ever—but many marketers are still unsure how to respond. And it’s costing brands money. They’re missing out on the gains of inclusive advertising: 3.5% more short-term sales likelihood and 16.3% stronger long-term performance.
The problem? Marketeers don’t have the data to know if they’re truly representing their audiences.
No-Kno helps brands close representation gaps. Our Diversity Analytics Platform scans images, videos, ads, and social media posts. Using computer vision, we analyse who’s depicted—and compare it to the actual diversity of the target audience. When brands align who they show with who they’re speaking to, they boost relevance and marketing effectiveness.
Diversity Analytics Platform
The No-Kno Diversity Analytics platform continuously scans all your communication channels, providing a dashboard that offers insights into how well you represent your target audience and avoid negative stereotypes.
The platform consists of three modules:
Connectors: Ingests images, videos, social media posts, emails, websites, and more
Asset analysis pipeline: image, video, and language analysis utilising a ML/AI and human-in-the-loop workflow
Dashboard: Provides insights into representation gaps, audience demographics, consistency and competitive positioning.
